Copy, Social & Content | Hippie Cow Beef
Hippie Cow Beef, Kanawha, Texas
Hippie Cow, a grass-fed beef delivery startup, was looking to communicate its flavor of cowboy spirit and sustainability to reach an emerging audience of conscientious foodies.
Channeling the character and heritage of the brand’s forward-thinking, cow-roping, tequila-drinking founders, we developed a compelling brand voice and social strategy that communicated environmental virtues with a kick of Texas heat.
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All images courtesy of Hippie Cow Beef