Copywriting | Sotto Il Sole
Sotto il Sole
Sotto il Sole is a sandal designer based in Harlem with a heritage firmly rooted in ancient Capri traditions. Its founders were looking to connect with a sustainably minded and sartorially savvy audience of urban professionals.
Telling the story
These sandals have a rich backstory: think handcrafted-by-an-eldery-Italian-in-Capri rich. The challenge was to communicate the heritage and tradition of these hand-cobbled shoes without alienating an urban consumer.
"We create the shoes. You create the journey."
Finding the Voice
Each of the six sandal styles has its own energy. To capture this, I created six 'characters' who express the nuances, creativity, contradictions, wildness, and beauty of the women who inspire the shoes and the women who wear them.
"Your style is singular–an expression of your personality."
Communicating the vision
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All images courtesy of Sotto il Sole